This week (November 7th -13th) we are donating 20% of all dress sales to non-profit Dressember, to support their efforts in fighting human trafficking globally. What is Dressember you ask? From the organization: Dressember is a global movement utilizing fashion and creativity to combat human trafficking from every angle. This…

For 37 years the Surfrider Foundation has been working to protect the world’s ocean, waves, and beaches for the enjoyment of all. The organization is comprised of a robust activist network that works locally through grassroots initiatives — like beach cleanups — and nationally to advocate for ocean & environmentally…

It’s time we redefine our relationship with our clothing We are currently in the middle of Fashion Revolution Week — a global event dedicated to bringing awareness to the injustices within the fashion industry. For those of you who are hearing about this for…

In many ways, the food and beverage space has been leading the charge in sustainable practices for consumer goods over the past few decades. Maybe because these items are going into our body and people are more conscious of what they purchase. Or perhaps due to the fact that there…

Photo by Jordan Pay Sustainability Is Performance While there is a case to be made that this sentiment is changing, there is no doubt there remains a (false) belief that products made sustainably or ethically are inferior in quality and performance. This thinking is…

A Movement That Needs You When we see social injustices in our world there are 3 general responses people have… 1) We complain, but do nothing. 2) We pass blame on the major players we believe are causing the harm, and wait for them to change. 3) We start making…

Image via KNOWN SUPPLY Surfrider Foundation. 2022 marks 15 years since we started our first ethical clothing brand. It’s incredible to see how the space has evolved, including the growing interest from individual shoppers to purchase clothing in a more thoughtful and informed way.

We are not going to purchase our way out of climate disaster, meaning purchasing sustainable products won’t solve the larger issue. In fact, the most sustainable clothes any of us have are the ones already in our closet. They were already made and the longer we use them the less…

In the growing landscape of companies — and especially apparel brands — that are claiming sustainable & ethical practices, we believe certifications matter all the more. (Learn why & read more about our certifications HERE) We wanted to take a moment to highlight some of…

We live in a time where purpose & sustainability are en vogue. Great right?? Kind of… allow me to explain. What’s amazing about nearly every company in fashion claiming some sort of sustainability initiative is that this is a direct reflection of shoppers’ demand. Brands are being forced to address…