You Nominate. We Give Away Custom Merchandise.

It’s hard to put into words what these past few weeks have meant to our nation and our world. The Black Lives Matter movement has reached unprecedented levels, the best seller lists are filled with books about racism, and so many of us are looking inward at our companies — and most importantly ourselves — as to how we can be actively anti-racist. And all this is taking place amidst the backdrop of an ongoing global pandemic.

2020 has confronted all of us with the stark realities of what it means to be HUMAN. It has both shown us the ways we are all “in this together”, and it has exposed the grave disparities in peoples’ experiences. We have come face-to-face with the ugly truths of disease and racism, yet we have seen so many ban together in opposition of these realities.

In every case, the question remains… but where will we go from here?

We are a brand that has been built upon a strong belief in action and pragmatic solutions. As we mentioned in this previous blog post, we are continuing to learn and think through how our brand can deliver more fully on its mission of “Celebrating those who make our clothes and those who wear them”, but that doesn’t stop us from acting now.

All profits from the sale of our graphic t-shirts this month will be donated to Black Lives Matter and NAACP Legal Defense Fund. We’ll also be matching customer donations that take place during checkout to these organizations as well.

In addition to that we are looking to put our merchandise where our mouth is as well. Similar to an initiative we ran to support small businesses being impacted by COVID-19 closures in March/April we are wanting to offer FREE custom merchandise specifically to black-owned small businesses. But we need your help.

Please nominate black-owned small businesses in the comments below — or on this instagram post — and we will select 4 businesses to win 50 FREE custom pieces of merchandise from our collection.

Lastly, we will be following the lead of our friends at Hella Creative in recognizing and celebrating Juneteenth — “a national celebration for restoration and freedom of Black America”. Learn more on their website hellajuneteenth.com and we will be sharing more this Friday, 6/19/20.