(photos by Jesse Jennings) Conserve, Preserve, Restore We have teamed up with the World Surf League (WSL) and their partner non-profit One Ocean over the past couple of years on custom shirts for their events. Recently, surrounding the WSL surf competitions on the North Shore of…

Artist Portrait by Rambo Elliot We have admired Christina Moreland’s (@morelaaand) artwork for years. The combination of playful imagery paired with a deep themes of racial justice and identity are simply captivating. It’s clear, and as you’ll learn in the…

There are many considerations when we are buying gifts during this time of year. Of course, we want any purchase to meet the aesthetic desires of the person on our list. We want things to fit well. But one thing that is often overlooked is gifting with values in mind.

This week (November 7th -13th) we are donating 20% of all dress sales to non-profit Dressember, to support their efforts in fighting human trafficking globally. What is Dressember you ask? From the organization: Dressember is a global movement utilizing fashion and creativity to combat human trafficking from every angle. This…

(Photos by Kailey Jane) Farming, as a whole, is a fortuitous exercise in grit, hard work, and faith. Ursula Kressibucher embodies each of these qualities and so does her story of starting The Sunflower Farm, amidst a global pandemic no…

In many ways, the food and beverage space has been leading the charge in sustainable practices for consumer goods over the past few decades. Maybe because these items are going into our body and people are more conscious of what they purchase. Or perhaps due to the fact that there…

Photo by Jordan Pay Sustainability Is Performance While there is a case to be made that this sentiment is changing, there is no doubt there remains a (false) belief that products made sustainably or ethically are inferior in quality and performance. This thinking is…

Image via KNOWN SUPPLY Surfrider Foundation. 2022 marks 15 years since we started our first ethical clothing brand. It’s incredible to see how the space has evolved, including the growing interest from individual shoppers to purchase clothing in a more thoughtful and informed way.

“It’s a collective reminder for everyone to take artists seriously.” In a society that continues to place value on speed, convenience, and simplicity there is one contingent that is working to help save us all — artists. This latest collection was brought to life by…

We are not going to purchase our way out of climate disaster, meaning purchasing sustainable products won’t solve the larger issue. In fact, the most sustainable clothes any of us have are the ones already in our closet. They were already made and the longer we use them the less…